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8 effective tips to minimize your marketplace returns
Marketplaces such as Myntra, Nykaa, Amazon have become the go-to sales and marketing channels for many fashion / lifestyle brands in...
SMBNext admin
Jan 25, 20242 min read
How do you choose the right software product for your organization?
In an increasingly digitized world, software products have become an indelible part of business operations. With the multitude of options...
SMBNext admin
Sep 18, 20232 min read
Market penetration through product design
Discover how innovative product design, like Heinz's upside-down squeezable bottle, led to greater market penetration. Learn more on our Bus
SMBNext admin
Sep 15, 20231 min read
Dominant and Sub-Dominant Business Strategy - Simplified!!
Dominant and Sub-Dominant Strategy - Simplified!! Over the years, I have had the privilege of learning from teachers who have influenced...
SMBNext admin
Sep 7, 20231 min read
How expensive is it to setup and operate a retail store?
Understanding the costs associated with setting up and running a retail store
aditya shaligram
Aug 31, 20232 min read
Why are ecommerce fashion brands in India showing interest in the offline market?
Post Covid, many Indian ecommerce fashion brands are showing interest in the offline market, often referred to as ‘Brick-and-Mortar...
aditya shaligram
Aug 11, 20232 min read
From a dream to reality – The extraordinary journey of SUTA - 2 women entrepreneurs of India
“Why the hell is our living room looking like a storeroom…and where do I sit,” I said as I entered my house after a long rough day at the...
SMBNext admin
May 31, 20232 min read
Credit options available for MSMEs
The overall credit gap in the MSME sector is estimated to be approximately Rs. 25.8 trillion. 96% of this unmet credit demand comes from...
SMBNext admin
May 31, 20232 min read
Can the handloom weavers of India survive amid all the automation?
As Rajesh, a weaver from Paithan, looks at his dusty handloom (with orders drying up during the pandemic) he wonders whether he should...
SMBNext admin
May 31, 20232 min read
Where are you on your S-Curve
Recently, I read an article on the application of the S-Curve to talent development, succession planning and team configuration (Ref....
SMBNext admin
May 31, 20232 min read
Talent management tips for Small and Medium Enterprises (SMEs)
“We want to grow from 200 Cr. to 400 Cr. in the next 3 years…we are ready to invest in new products and technology to enable this growth”...
SMBNext admin
May 31, 20232 min read
Challenges impeding the growth of the MSME sector
In my previous blog (Micro Small and Medium Enterprises (MSMEs)), I offered a brief overview of the MSME sector. In India, almost 99% of...
SMBNext admin
May 31, 20232 min read
Decoding the circular economy in the fashion industry
Make Fashion Circular Initiative by Ellen MacArthur Foundation in 2017 was one of the earliest and most prominent projects toward...
aditya shaligram
May 31, 20232 min read
Ways to access global markets
SMEs are the lifeline and backbone of the Indian economy and play a crucial role in supporting large organizations and promoting...
SMBNext admin
Apr 27, 20232 min read
Women Entrepreneurship - Challenges and Opportunities
The challenges faced by women entrepreneurs
SMBNext admin
Apr 27, 20232 min read
Torches of Freedom - A lesson in marketing
In the year 1928, the American Tobacco Company appointed Edward Barney to promote and sell cigarettes to women. In those days, there were...
SMBNext admin
Apr 27, 20232 min read
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