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Knowledge Bytes - SMBNEXT








Knowledge Bytes

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8 effective tips to minimize your marketplace returns
Marketplaces such as Myntra, Nykaa, Amazon have become the go-to sales and marketing channels for many fashion / lifestyle brands in...
Jan 25, 2024


How do you choose the right software product for your organization?
In an increasingly digitized world, software products have become an indelible part of business operations. With the multitude of options...
Sep 18, 2023


Market penetration through product design
Discover how innovative product design, like Heinz's upside-down squeezable bottle, led to greater market penetration. Learn more on our Bus
Sep 15, 2023


Dominant and Sub-Dominant Business Strategy - Simplified!!
Dominant and Sub-Dominant Strategy - Simplified!! Over the years, I have had the privilege of learning from teachers who have influenced...
Sep 7, 2023


How expensive is it to setup and operate a retail store?
Understanding the costs associated with setting up and running a retail store
Aug 31, 2023


Why are ecommerce fashion brands in India showing interest in the offline market?
Post Covid, many Indian ecommerce fashion brands are showing interest in the offline market, often referred to as ‘Brick-and-Mortar...
Aug 11, 2023


From a dream to reality – The extraordinary journey of SUTA - 2 women entrepreneurs of India
“Why the hell is our living room looking like a storeroom…and where do I sit,” I said as I entered my house after a long rough day at the...
May 31, 2023


Credit options available for MSMEs
The overall credit gap in the MSME sector is estimated to be approximately Rs. 25.8 trillion. 96% of this unmet credit demand comes from...
May 31, 2023


Can the handloom weavers of India survive amid all the automation?
As Rajesh, a weaver from Paithan, looks at his dusty handloom (with orders drying up during the pandemic) he wonders whether he should...
May 31, 2023
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